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Google reviews for a locksmith: asking, replying, looking after your listing

When locked out, people look for a locksmith in a hurry and trust the reviews. The trade is marked by mistrust about prices: a clear listing and honest replies make the difference. Here is how to reply.

Situations that come up

  • The price that comes as a surprise

    This is the number one subject in locksmith reviews. Don’t launch into price details in public. Say that the quote is given before the job and offer to go through the invoice together.

  • The time to arrive

    In an emergency, twenty minutes feel very long. Apologise without promising a time you can’t keep.

  • The doubt about the damaged door

    A customer who thinks the door was damaged by the opening says so loudly. Stay calm, don’t accuse them and offer to look at the file with them.

  • The thank-you from a relieved person

    Reply with a simple word: the emergency was dealt with, thank you for the trust. No address and no details.

Three reply templates to adapt

Fill in the fields (optional)

An empty field stays in square brackets in the text: fill it in before publishing. Read it over and change a few words, a reply that looks written for this person beats a copy-paste.

  • Disputed price

    The customer finds the bill too high.

    Hello [first name], thank you for your feedback. We understand that the amount, [problem], surprised you. The quote is presented to you before any job, and we are available to go through the invoice with you: [contact]. [business name].

  • Arrival time

    The customer waited a long time.

    Hello [first name], thank you for taking the time to write. We are sorry for the wait, [problem], in a situation where every minute counts. You can write to us at [contact] if you would like to talk about it. The [business name] team.

  • Thank-you

    Positive review.

    Thank you [first name] for your message! Knowing that [specific point] helped you makes us glad. Don’t hesitate to contact us again if needed. [business name].

Other cases (fake, unfair, no comment reviews): the twelve general templates.

Where to put your review QR code

  • On the invoice handed over at the end of the job, with one very short sentence.
  • On the business card left at the end of the service.
  • In the text message sent after the invoice, with the direct link.

The direct link, the QR code and an A4 poster with your name are made here: Google review link and QR code (free, no account). The same QR code for all your customers, with no sorting.

To check on your Google listing

  • Your real address or your service area. Google checks, and it is a point of trust.
  • The types of job: door opening, lock replacement, reinforcement, shutters.
  • A number that gets answered and your hours, with a clear mention of the night service if you provide it.

To go through the rest: the 17-point listing check-up. A complete listing doesn't guarantee a better ranking, it mostly keeps you from losing a customer over wrong info.

To avoid

  • Naming the customer’s address or the door concerned in a public reply.
  • Announcing a price without having seen the door.
  • Writing a review of your own work in a customer’s place: Google forbids it.

Google's rules change: read its official help from time to time. More details: getting more Google reviews, honestly. These tips are practical, they don't replace legal advice.

A review to deal with now?

With a free SwimUp account, you paste the review and get a tailored reply draft (3 per day). Always read it over before publishing. No bank card. SwimUp also offers paid services around Google reviews, shown on the home page.

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