The basics
Exact name of the business (without adding keywords: Google refuses that), address, service area if you travel to customers, phone number, website.
Regular and special opening hours (public holidays, holidays). A listing with the wrong hours loses customers and triggers avoidable negative reviews.
Categories and services
Choose the primary category that best describes your main activity, then add a few relevant secondary categories.
Fill in the list of your services or products with a short, clear description, in the words your customers use.
Photos
Add real photos: the front of the premises, the inside, the team, your work. Replace them when they are out of date.
Description and posts
The description presents your business in a few factual sentences. Posts (news, offers, events) show that the listing is alive.
Reviews and questions
Reply to reviews regularly and keep an eye on the questions people ask.
Turn on notifications so no review goes unanswered for weeks.
Check your listing
Our check-up turns these points into a tick-list and shows you what to do first. Free, no account, and the score only counts what you have ticked.
Open the check-upCheck it regularly
Once a quarter, reread your listing the way a new customer would: opening hours, phone number, photos, links. Information changes fast and web users can suggest edits that you have to approve.