Google listing check-up

Open your listing on Google in another tab and tick what's already in place. At the end, you see what to do first. Free, no account, nothing is sent to our servers.

0 points checked out of 17

The basics

My listing name is my business's real nameGoogle rejects keywords added to the name, and a name different from the shop sign causes confusion.
My address is accurate (or my service area if I travel to customers)A customer who goes to the wrong place leaves disappointed, and it shows in the reviews afterwards.
My phone number and website are filled in and workingTest them yourself from your phone: a number that doesn't answer costs you customers.
My regular opening hours are correctWrong opening hours are one of the most avoidable causes of negative reviews.
My public holidays and exceptional closures are up to dateCheck before every holiday period or public holiday.

Categories and services

I picked the primary category that describes my main activityIt's the first piece of information Google uses to understand what you do.
I added a few secondary categories, only if they're accurateThey refine your activity. Don't add any just to cast a wide net.
My services or products are listed, with a short descriptionDescribe them in the words your customers use, not your jargon.

Photos

There are photos of the outside and the insideThey help customers recognise you when they arrive.
There are photos of my work, my products or my teamUse real photos, with the consent of the people in them.
I added or reviewed photos this yearA listing with photos from ten years ago no longer looks like your business.

Presentation and life of the listing

I have a clear description of my business, in a few factual sentencesNo slogan or promotion, and no link in the text: Google asks for a plain description.
I recently published an update, an offer or an eventIt shows the listing is looked after. An occasional post is enough.

Reviews

I have my direct review link and I give it to my customers (QR code, invoice, message)The shorter the path, the more satisfied customers leave a review.Create my link and my QR code
I reply to reviews, positive and negative alikeYour reply is read by future customers as much as by the reviewer.See the reply templates
Review notifications are turned onSo you don't leave a review without a reply for weeks.
I reviewed my listing this quarter, as a new customer wouldInformation changes fast, and web users can suggest edits that you have to approve.

What will be left to do

Tick what you've checked: the first three missing points will appear here.

This score isn't a Google rating: it only counts the points you ticked. A complete listing doesn't guarantee a better ranking, but it keeps you from losing customers over wrong or missing information.

For the detail of each point: optimise your Google Business Profile listing. The rules come from Google and change: theofficial Google Business Profile help is the reference.

And to track your visibility?

With a free SwimUp account, you create your review link and QR code, track a keyword on Google Maps and get help replying to your reviews. No bank card.

Create a free account